Marketing Manager

About BOSTONGENE

BostonGene Corporation is pioneering the use of biomedical software for advanced patient analysis and personalized therapy decision-making in the fight against cancer. BostonGene’s unique solution performs sophisticated analytics to aid clinicians in their evaluation of viable treatment options for each patient’s individual genetics, tumor and tumor microenvironment, clinical characteristics and disease profile. BostonGene’s mission is to enable physicians to provide every patient with the highest probability of survival through optimal cancer treatments using advanced, personalized therapies via sophisticated analytics and integration of scientific and clinical knowledge.

Position Summary

BostonGene seeks a Marketing Manager to facilitate developing and implementing comprehensive marketing campaigns designed to promote BostonGene’s products and services. The Marketing Manager position manages internal and external-facing programs using appropriate marketing channels to meet/exceed BostonGene’s business goals and objectives.

The Marketing Manager is responsible for owning and leading marketing infrastructure, systems, and processes to support BostonGene’s Marketing strategy and execution.

 

Responsibilities

  • Oversee all day-to-day operations and project management of the Marketing team, managing comprehensive and diverse marketing programs from Industry and customer events to internal marketing, sales support engagements, and content communications.
  • Create and maintain large and complex projects status, including project plans and budgets.
  • Track, analyze and follow up on the ROI/effectiveness of marketing campaigns and events to determine ROI and prioritize resources.
  • Work closely with the sales team to support sales and prospect engagements. This includes delivering company/product material and other tools to sales teams.
  • Plan and execute advisory board meetings, industry tradeshows, industry hospitality events; follow best practices and department processes and procedures for all event components, including venue sourcing, production, and post-event analysis.
  • Provide social media support; write and develop content for all corporate social platforms.

Qualifications

  • Bachelor’s degree in Marketing, or relevant field of study
  • 5 -7 year’s Marketing and events management experience in biopharma or closely related field
  • Excellent negotiation, interpersonal communication, and project management skills are required
  • Ability to multi-task effectively, prioritize time and organize tasks appropriately
  • Strong attention to detail is a must
  • Must be self-motivated and resourceful and thrive in a fast-paced, ever-changing environment
  • Experience with Marketo is a plus
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